Kevin Rudd gets a cash advance and gets on with his life 25 Jun 2010 by Greg Ellis in Founders Blog

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Helping Kevin.

What a proud moment that would be.

Imagine. The (previously) top dude in Australia gets a Cash Doctors cash advance.

There's no reason why he wouldn't? It's a smart choice. He's a smart man.

Maybe that's what we need to do. Get someone like Kevin Rudd to endorse us.

Considering yesterday's turn of events he might have a bit of time on his hands and be up for a new challenge.

Cash advances are still relatively new in Australia. In most cases they're a smarter option than using a credit card or getting a bank loan (comparison table) but some people are still a little unsure whether it's the right option for them.

Why?

Perception. It's a strange thing.

Apparently it hurts our heads way too much to completely change the way we view things. So it's easier for our brains just to believe in and trust traditional ways of thinking and 'doing'.

I'm sure Australians are smarter than that. We're not sheep.

But would it help change perceptions if we had someone famous endorse our cash advances?

What about Pink? Or Jerry Seinfield? (I like Jerry - but I bet he didn't do all those adverts for The Greater Building Society for free just because he loved their product.)

Nahhhh... I'm just not into paid endorsements. - it's like paying for your reputation instead of earning it.

All we can do is continue to try hard to build positive awareness through facts, service and trust - and doing what we say we're going to do.

It's slower, but it's more credible in the long run.

So Kevin, if you're running a bit short you don't have to ask Lindsay Tanner for a few tenners anymore.

Apply online and take Therese away this weekend. After the past couple of days, you both deserve it. (Man - those big man tears were a bit heavy dude.)

Cheers!

Greg Ellis